Jane Fit Randall

How to create an Etsy-like store with WordPress (step by step)

Do you want to build an Etsy-like store with WordPress? Etsy is an online marketplace for creative people who want to sell handmade products, artwork, and other unique items.

However, it is a bit limited in terms of what you can do with your Etsy shop. In this article, we will show you how to create an Etsy-like shop with WordPress and how to properly move an existing Etsy shop to WordPress.

This is what you will learn in this article.


 Etsy vs WordPress: comparison of both platforms with pros and cons
 What you need to create a WordPress website similar to Etsy
 Starting with your own Etsy-like WordPress store
 WooCommerce installation
 Move an existing Etsy shop to WordPress
 Choose a theme similar to Etsy
 Expanding your store with extensions
 Master WordPress

Etsy vs WordPress – Which is better?


Etsy is an online marketplace for creative people. It allows you to sell unique, handmade or custom made products to a target audience.

On the other hand, WordPress is the most popular website builder in the world. It allows you to create almost any type of website imaginable, including complete ecommerce stores.


There are two different types of WordPress platform. WordPress.com, which is a hosted platform, and WordPress.org, which is also called self-hosted WordPress. See the difference in our comparison of WordPress.com vs WordPress.org.


Throughout this article, when we say WordPress, we are talking about the most popular self-hosted WordPress.org platform. We recommend using WordPress.org because it gives you access to all the WordPress features out of the box.


Etsy and WordPress allow you to sell products online, but which one should you choose?

Here are some pros and cons of both platforms.


Pros and cons of setting up an Etsy shop


Let’s take a look at the pros and cons of using Etsy to sell your products online.

Advantages of using Etsy


 Ease of use: Setting up an Etsy shop is very easy and does not require any technical skills. Just upload your product listings, add your payment information, and you’re good to go.


 Target Audience: Etsy has a large customer base of users interested in unique handmade products, gift items, artistic and creative products, and more. Opening an Etsy shop gives you access to a marketplace with interested buyers.


 Security and trust: Etsy takes care of payments and guarantees the delivery of the product. This has helped them build trust between buyers and sellers.


Cons of using Etsy


 Higher fees: Etsy charges $ 0.20 per listing and a 5% transaction fee on the sale price (not including shipping costs). They have increased the transaction fee from 3.5% to 5% but check out updated fees on their site. If you are using PayPal, there are also payment processing fees.


 Lack of control: you have no control over the platform or how your products are presented. Etsy may remove a seller if it believes that the seller’s products do not comply with its policies or if the seller does not satisfy a customer.


 Limited Growth Options – As your business grows, you will pay Etsy much more with limited options to grow your own brand and business.

Pros and cons of using WordPress


WordPress is the best platform to create any type of website. However, it has its pros and cons that you should be aware of.


Advantages of using WordPress

 Full control – You have full ownership and control of your website.


 Unlimited Features – You can add any feature to your website by installing extensions. There are over 55,000 free WordPress plugins that you can install.

 Unlimited Listings – You can add as many items to your store as you want. There are no listing fees because you own and manage the platform yourself.


 Low costs – There is no commission or transaction fee on every sale. You will only pay a small fee to your payment gateway.


Cons of using WordPress


 Website administration – You are responsible for managing updates and making backup copies. There are plugins that help you automate those tasks.


 Learning curve: WordPress is quite easy to use. However, you may need help from time to time. There are many WordPress resources to help you.

To learn more about WordPress, check out our full WordPress review with detailed pros and cons of the platform.


With that said, let’s take a look at how to create an Etsy-like store with WordPress.
Requirements to create an Etsy-like store with WordPress?


These are the things you will need to build your own Etsy-like shop with WordPress.

  1. A domain name (this will be the address of your online store)
  2. A website hosting account (this will be the home of the store and where all your files will be stored)
  3. SSL certificate (you need it to accept payments)
  4. Better if you have a web page builder.

If you need any help in starting out, just leave a comment or reach out to me at my contact page.

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